BLOOM ORGANIC MARKET
Description: A new, vegan-focused organic grocery store concept, which will carry only plant-based products. It will also feature a vegan bakery, as well as a floral station. Change, an independent baker, and Liam, an independent wedding florist, came together to create this concept after crossing paths through many weddings and noticing the high demand for vegan wedding cakes and sustainably sourced florals-why not add a small grocery store concept in the mix too?
Location: Seattle, Washington
Adjectives: natural, personable, health-conscious, cheerful, welcoming, trustworthy, vegan
Research: To get inspiration, I found some examples of logos on Pinterest and Behance.
Thumbnails: I started to draw thumbnails for each part of the logo. I tried to approach all the different styles and designs.
Refined Thumbnails: Based on the feedback I got in the class, I chose ten logos for each part and revised them.
Rough: I selected the best three logos of each part and refined them by hand first. Then, I moved them on the computer to check how it turned out.
Tight Rough:I decided the best one based on the class critique and move them on the computer with colors. I made three different styles and colors on one design.
